January 22, 2024

27 Content Ideas For Personal Brands

By Charles Miller

"What am I gonna write about today?"

That question used to pop into my mind nearly every morning when I was a rookie writer.

Now I have a variety of tools I use to easily generate ideas whenever my brain isn't creating them naturally.

This list is one of those tools.

It gives you 29 post types that you can write from your perspective.

These are all tried and true. They've worked for me. They've worked for my ghostwriting clients. They'll work for you too.

Here they are...

1. Tools that deliver desirable results

Why It Works:

Your audience doesn't know which software tools to use to get their desired result. Suggesting a few good ones saves them time on trial and error.

Simple Example:

"9 no-code tools I use to run my one-person business..."

2. Strategies that deliver desirable results

Why It Works:

Your audience doesn't know which strategies work best. Giving them an idea of what might work well is useful.

Simple Example:

"5 underrated ways to lose more bodyfat..."

3. Mindsets that deliver desirable results

Why It Works:

Tools and strategies are great, but mindsets make a big difference too because they teach your audience how to think.

Simple Example:

"7 ideas that'll make you a better leader..."

4. Habits that deliver desirable results

Why It Works:

Everyone intuitively knows that good habits deliver good results. Suggesting new ones and reminding them of old ones delivers value.

Simple Example:

"3 simple daily habits that'll make you happier and healthier..."

5. Resources that deliver desirable results

Why It Works:

People want to learn stuff. They often want to learn stuff for free. Giving them high-quality resources is helpful.

Simple Example:

"7 free copywriting courses for beginners..."

6. Key lessons from industry experts/leaders

Why It Works:

Industry experts have authority. Compiling their opinions is useful. It also means you can borrow authority by writing about them.

Simple Example:

"I studied the top 10 marketers on LinkedIn. Here are 10 things they all say..."

7. Busting common myths in your niche

Why It Works:

People are afraid of following myths. Busting them is helpful, and it creates a tiny bit of drama too.

Simple Example:

"12 toxic personal branding myths that you need to stop believing..."

8. Overview of the latest trends in your niche

Why It Works:

Trends often help people grow, but they're also often a waste of time. You can alert people to what new trends are and how to use (or not use) them.

Simple Example:

"Is AI writing all it's cracked up to be? Here's my take..."

9. Motivation you’d give to your younger self

Why It Works:

Motivational posts are emotionally resonant. They make people feel good and might inspire them to take action.

Simple Example:

"Give yourself permission to fail..."

10. Warnings you’d give to your younger self

Why It Works:

Just like the myths example above, helping people not walk down a bad path is valuable.

Simple Example:

"Don't marry one kind of diet philosophy. Try them all. There's no one perfect option for everyone."

11. Shoutouts to your favorite accounts

Why It Works:

Sharing useful content from someone else helps people, and it might get an engagement from a larger influencer.

Simple Example:

"5 LinkedIn lessons I learned from Lara Acosta..."

12. Breakdown of customer success stories

Why It Works:

These likely won't go viral, but they do help you sell stuff.

Simple Example:

"How James lost 14 lbs in 12 weeks after getting on my meal plan..."

13. Useful or entertaining stories in your niche

Why It Works:

People love stories. If you find a good one and tell it right, they'll be entertained and might get value out of it.

Simple Example:

"Amazon's Prime program makes $X per year. Here's how they got the idea and made it a success..."

14. Useful or entertaining stories about yourself

Why It Works:

Again, people love stories. This type is even better than the last because it creates more interest in you.

Simple Example:

"In the last year, I went from unsatisfied in a dead-end job to thriving in a new career. Here's how..."

15. Mistakes for your audience to avoid

Why It Works:

This is very similar to the myths and warning posts. Just a slightly different angle.

Simple Example:

"8 mistakes to avoid if you want to burn more fat..."

16. Step-by-step guides for getting results

Why It Works:

People want to do a thing. Guides help them remove indecision and do it.

Simple Example:

"How to go from zero to 10,000 followers in under 6 months..."

17. Comparisons of strategies/tools/etc

Why It Works:

Comparisons help people make better decisions about how to proceed.

Simple Example:

"Keto vs Paleo. Which is right for you? Let's talk about it..."

18. Soft sales pitches for your offer/newsletter

Why It Works:

These won't get a lot of engagement, but they can get you clicks and sales.

Simple Example:

"Indecision is the worst part of chasing a big goal..."

19. Hard sales pitches for your offer/newsletter

Why It Works:

Again, not a lot of engagement, but these can be really good for getting sales.

Simple Example:

"3 days to join my cohort. After that, it'll close for 3 months..."

20. Testimonials from a client or customer

Why It Works:

Testimonials are social proof. They don't get much engagement, but they make sales.

Simple Example:

"This is what a customer said just 4 weeks after enrolling in Copyblogger Academy..."

21. Quick, actionable tips that deliver results

Why It Works:

No explanation needed here. If you help someone, they'll be happy and engage with you.

Simple Example:

"Weird copywriting tip: start sentences with and and but..."

22. How you overcame a difficult obstacle

Why It Works:

This is a specific kind of story post. It's inspiring and possibly helpful.

Simple Example:

"In 2023, I was unhappy. In 2024, life is amazing. Here's what I changed..."

23. Analyzing data/studies in your niche

Why It Works:

Data gets people's attention, and analysis can lead to mental breakthroughs.

Simple Example:

"92% of people suffer from imposter syndrome. Here's why (and how to beat it)..."

24. Strong opinions about issues in your niche

Why It Works:

Bold opinions catch attention and get people interested in the author.

Simple Example:

"AI is absolutely useless for writing. Here's why you should never use it..."

25. Funny/satirical posts to lighten things up

Why It Works:

People love being amused. It also adds personality to your brand.

Simple Example:

It's hard to give an example for humor, so I'll skip this.

26. Little looks into your personal life

Why It Works:

Showing people who you are makes them like and trust you more.

Simple Example:

"Just hired a new employee. Here he is... {photo of your new dog}"

27. Celebrations after hitting milestones in career, life, etc

Why It Works:

People will want to celebrate your win, and many will get interested in the person behind the win.

Simple Example:

"I just accepted an offer to my dream company..."

Conclusion

Next time you're out of ideas, look at this list.

I bet you'll find something worth writing about.

P.S. Whenever you're ready, I can help you in 3 ways:

1. Copyblogger Academy - This is my content marketing community. It comes with 9 full-length courses, Q&A, and a lot more. Join 1300+ members inside.

2. Collaborations - I have LinkedIn growth services ranging from $300 to $4500 per month. Fill out my form to see if we're a good fit.

3. Consultations - If you want to talk 1:1, I do 4 consultations per month. Check my calendar to see if I still have availability.