I recorded a 33-minute video called “How I Would Start a Service Business In 2025” and posted it in Copyblogger Academy over the weekend. It’s an awesome resource for anyone who sells a service and is a beginner or intermediate. Get your first month of access for $1, watch that, and get everything else we have to offer in there.
Here’s summary of it in 10 points…
The easiest business to get into is profit-generating done for you services sold to companies. That doesn’t mean you can’t win some other way. But most people I talk to who have reached high levels of success followed that path.
But, nobody wants to hire someone who doesn’t have any examples of them creating profit. This is why free work at the beginning is massively important. Offer it. Use it to get practice and case studies. Then raise your prices.
Content matters a lot less than conversations early on. Getting a full clientele with just inbound leads from the beginning is very unlikely. Talk to people. If you have proof, use it in those chats. If you don’t, again, offer to work for free.
After you have proof, use it everywhere. Put it in your header, bio, and About section on LinkedIn. Put it on your landing page. Put it in your content. Never stop talking about it. That’s what drives sales the most. By far.
Uniqueness isn’t as powerful as proof, but it’s still important. Create positioning through one or multiple of unique offer, unique philosophy, and specific niche. Do this right, and people will prefer you over your competition.
There’s no need to get complex early on. And there really isn’t much need to get complex ever. I often advise people to only use LinkedIn and maybe some cold email early. No blogging, multiple social platforms, or anything complicated.
LinkedIn is the best platform for B2B by far. Tons of decision makers, decent algorithm, and pretty high reply rates if you do outreach correctly. For B2C, others might make more sense, but don’t underestimate how good LinkedIn is.
Networking outreach is useful too. Not just sales outreach. Especially after you have proof that you’re good. The right connection can send you dozens of referrals. You might not find anyone like that if all you do is sell.
Your post volume doesn’t have to be high early on. Honestly, it doesn’t ever have to get super high. Especially on LinkedIn. I often tell beginners to do 1-3 posts per week only. Even at my stage, I only do 5. Daily posting is not needed.
You can start off with no website. Just a Youform or Calendly. Once you get proof, a good-looking landing page is ideal, but even then, you don’t need a full website with About, blog, etc. In most cases, as a service seller, you shouldn’t.
Hope you got something out of those.
Talk to you next week ✌️