December 11, 2023

Content Creation Cheat Sheet

By Charles Miller

Let's not waste anytime.

Here's your content creation cheat sheet...

And here's all that text copy-pasted...

Best Post Types

  • Resources lists
  • Tools lists
  • Tips/idea lists
  • How-to guides
  • How-I guides
  • Personal stories
  • Encouragement
  • Humor/memes
  • Infographics
  • Bold opinions

Best Content Hooks

  • "I did X"
  • "How I..."
  • "How to..."
  • "{List title}"
  • "Steal my..."
  • "Client did X"
  • "Customer did X"
  • "{Relevant question}?”
  • “{Concise, bold opinion}”
  • “{Start of an interesting story}”

Pre-Post Questions

  • Is it obviously useful?
  • Does it inspire emotion?
  • Is it easy to understand?
  • Is the formatting attractive?
  • Does it align with my brand?
  • Does it hook with the first line?
  • Does it deliver my desired outcomes?
  • Does it have a CTA or impactful last line?

Ideal Posting Frequency

  • LinkedIn: 3-7x per week
  • Blogging: 1-4x per week
  • Instagram: 3-7x per week
  • YouTube: 1-3x per week
  • X/Twitter: 3-5x per day
  • Threads: 3-5x per day
  • Pinterest: 1-3x per day
  • TikTok: 1-3x per day

Where To Get Content Ideas

  • Twitter
  • LinkedIn
  • YouTube
  • Blogs
  • Pinterest
  • Quora
  • Instagram
  • TikTok
  • Podcasts
  • AI tools
  • Books
  • Your past top-performing posts
  • Replies you leave on other people's post
  • A swipe file that you create and manage
  • Writing down your thoughts/ideas as they come

Those will all help you create better and faster.


P.S. Whenever you're ready, I can help you in 3 ways:

1. Copyblogger Academy - This is my content marketing community. It comes with 9 full-length courses, Q&A, and a lot more. Join 1300+ members inside.

2. LinkedIn Growth - Grow your LinkedIn following and earnings services starting at $300 a month. Fill out my form to see if we're a good fit.

3. Personal Brand Audit - If you want personalized advice, I do 4 1-hour sessions per month. Check my calendar to see if I still have availability.