First mistake: having an unoptimized social media profile. You need to show people that you're "in the game". If you have an anonymous profile photo, a name that's something random like "Cowboys Fan" and a blank or poorly-written bio, why should anyone respond? Most people network because they think it'll lead to some kind of monetary gain...
Read MoreUse these power words in copywriting, content writing, and marketing. They'll make your audience feel emotions, and then you can turn that emotion into whatever outcome you want. Excitement leads to social media engagement. Trust leads to customers and clients buying from you. Curiosity makes people keep reading your content. The list goes on.
Read MoreYour LinkedIn profile is like a website landing page. It tells people who you are, what you can do, where you've worked, and a lot more. But most people barely think about theirs. Let's change that for you. Follow this infographic, and you'll have a better profile than 99% of LinkedIn users, which will lead to more job offers, clients, customers, etc.
Read More"AI just killed copywriters." If you spent any time on social media this year, you've probably seen that classic hook. What usually followed it was an illustration of AI doing something unimpressive. The idea that AI has made creatives obsolete is ridiculous. But there's a kernel of truth: AI does make our jobs a bit easier. Here are the 7 ChatGPT prompts I use most...
Read More“Where do I find content ideas?” I get this question every day. So I created the perfect answer. Here are 21 places to find content ideas.... (The last one is the best of all) 1. Twitter is great for pretty much any niche. The best way to find high-engagement content is with the free Tweet Hunter X Chrome Extension. It shows you creators’ top posts all in one place.
Read MorePersonal branding changes as you level up. As a beginner, the keys to success are focus, consistency, and starting small. That sounds like a useless platitude, but it isn't. Let's take 2 hypothetical creators as examples. Creator #1 creates accounts on 6 different platforms, builds a content strategy for all of those platforms, has 4 different topics they want to cover, and gets overwhelmed before they ever start...
Read MoreIf you're reading this, there's a good chance you're a writer. And a lot of writers don't want to deal with photos and videos. They just want to write. I'm the same way. But I've adapted because I know that photos help on some platforms (like LinkedIn) and are essential on other platforms (like Instagram).Here's the good news...
Read MoreI've worked with about 25 CEO personal brand growth clients. I've consulted with about 200 more. In both cases, after learning a bit about what they do, I say something like: Which outcome do you want the most? Clients? Customers? Followers? You can't want multiple things, but I'd love to know which is your top priority...
Read MoreMy three ways to get content ideas are naturally just through living/working, talking to AI chatbots, and consuming content from other creators.For the chatbots, I like asking for content ideas, then teasing out the answers to make them better. For example, I might first write “pitch me 20 blog post ideas in the writing and marketing niches”.
Read MoreSharing personal results does three things. First, it attracts attention in general. If you lose X pounds or make X amount of money, that makes people get interested. Second, that interest is in you, not anybody else. Content about Jeff Bezos or other successful people often goes viral, and it can be a part of your content strategy, but if you never talk about yourself, your results will suffer.
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